Why Japan

Japan is a leading luxurious goods market in the world!
It is expected to be even more lucrative from now on!

1. Japanese jewellery market is expected to continue to rebound

■ Growing Japanese jewellery market

Featured news

  • Sales of high-end imported cars and luxury goods have been rising since Prime Minister Shinzo Abe took office in December 2012, outpacing the increase of total retail sales. Department stores sold 333 billion yen worth of luxury goods including watches, artworks and jewelry in 2014, up 20 percent from 2012. Over the same period, total retail sales rose 2.6 percent.
  • Bloomberg.com, Feb. 2015


2. Imported jewellery market in Japan is expanding

■ Growing imported jewellery market in Japan

Featured news

  • The domestic imported luxury brands market in 2014 grew by 10.3% from the previous year to achieve 2,199.3 billion yen, based on retail amounts. From the aspects of the current economic status and the sales at each of the brands, the market size in 2015 is expected to increase by 5.4% from the preceding year to attain 2,318.9 billion yen.
  • Yano Research, Sep. 2015

  • Tiffany & Co. said total sales in Japan rose 17 percent to $133 million in its third quarter through October driven by foreign tourists from China as well as a boost in domestic demand. Tiffany said that if the results were measured in yen, total sales and comparable store sales, or sales at outlets open for at least one year, would have increased 34 percent and 24 percent, respectively.
  • Kyodonews.net, Nov. 2015


3. Rapidly increasing overseas visitors are boosting jewellery sales!

High spending from the increased number of overseas visitors is stimulating the consumption of luxurious goods including jewellery.

Featured news

  • The 19.73 million visitors marked a 47.3 percent increase from 2014, when 13.41 million people entered Japan. Spending by foreign visitors also reached a record ¥3.48 trillion, up 71.5 percent from 2014.
  • Japantimes.co.jp, Jan.2016

  • Thanks to an increasing number of overseas visitors particularly Chinese tourists on mass shopping sprees, department stores in Japan are being blessed with profiles. As the 2020 Olympics are expected to bring more travelers to Tokyo, future strategies will be vital to retail operations.
  • The Japan News, Nov. 2015

■ Overseas visitors to Japan will double to 20 million by 2020